
PROMO
Promo planning tools work in conjunction with Asset Management and TV Broadcast
systems. Using a simple and intuitive interface allows channels to fluidly optimize
the placement of their self-promotions, billboards, and bumpers.
What Can PROMO Do for Me this Year?
1. Efficiency: Ensures quicker and better campaigns through optimization.
The Simultaneous Insertion function saves time and maximizes the placement opportunity,
attracting viewers to the program.
2. Productivity: Import schedules and programs for planning and easily export
resulting plans into the scheduling workflow.
3. Strategy: Quickly and effectively analyze your promotional plans and those
made by competitive channels; users can also define case studies for the launch
of new programs, and/or by program genre.



