WebPlanner+

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WebPlanner+ is a complete schedule analysis tool for on-line advertising campaigns. WebPlanner was designed for media professionals or anyone planning web campaigns who wish to view the web as a traditional medium rather than a direct response medium. Either individual site-centric estimates of the number of visitors to a site can be used, or syndicated sources such as comScore Media Metrix or Nielsen/NetRatings can be tabulated directly. Syndicated data includes daily, weekly, and monthly audience build.

• Four easy steps to a complete analysis
• Build own sites using the Website Builder
• Automatically build a plan to an impression goal or budget
• Tailor estimates using media impact factors
• All parameters may be user modified
• Mix and match own estimates with syndicated estimates
• Individual site reach/total and schedule reach