RBP2000

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"It’s incredibly important that (our radio system) is very efficient.  And RBP is"
Radio client

Telmar’s radio planning program (RBP) is innovative, user-friendly andflexible. Designed to meet the needs ofour clients, it has been continuously developed to reflect the growingsophistication of the radio industry.

RBP is simple to use for the novice user; an airtime schedule can be planned by following wizards in just a few minutes.

Incorporating advanced features and reports means RBP surpasses the graphical and statistical requirements for media planning and selling; including both pre and postschedule reports to aid target and station selection along with detailed postcampaign analysis.

Reports

• Regional and sales point totals
• Natural delivery
• Daypart Impact summary
• Mapping
• Cumulative reach build over the course of you campaign
• Profiles, reach conversions, cost efficiency and many more.

Telmar helped to develop the J-ET electronic trading system, RBP is fully J-ET compliant and is integral to radio trading.