United Kingdom
MediaPlanner
Targeted Strategic Communications and Media Mix Modelling on an Integrated & Continuous Basis
Telmar’s MediaPlannerROI provides a hands-on tool designed to show the direct effect on sales volume when changing advertising/media variables.
Totally customized to the analytic needs of our clients, various data sources are used as inputs to marketing mix models. Telmar’s MediaPlannerROI now brings a complete set of custom analytics tools for dynamic marketing and media mix modeling for all channel and communications planning. Telmar leads the industry in the area of marketing and media mix modeling and in our independence from data, models, and platforms. Any client supplied data can be integrated into the MediaPlannerROI model.
The process begins by integrating internal and external marketing data, and media databases. Client marketing data, agency media planning information, and general market indices are integrated for continuous and dynamic marketing/media measurement to boost efficiency, effectiveness and accountability.
Functionality Includes:
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Tactical media planning with an ROI perspective
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Allocation of units within a schedule across media, with the ability to see the resulting weekly ROI
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Work at a channel or vehicle-specific level
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Roll up to media type level
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Compare historical plans and ROI to future planning scenarios.
With MediaPlannerROI, you can quantify ROI on a continuous basis rather than calculate one ROI for the year. To the agency and advertisers, Telmar’s MediaPlannerROI offers a new marketing/media analytics profit center that diminishes the risk of placing marketing analytics solely in the hands of Marketing Mix Specialists when the results influence advertising spend. Agencies can now participate in the overall communications of the advertiser rather than just media. To the advertiser, you can offer a dynamic marketing mix model that is available on demand and is better, faster, and cheaper!
