United Kingdom
P-Maps and Quad Maps
Telmar’s innovative P Maps program allows you to plot full-color graphs directly from Crosstab. All the user has to do is input two columns in Crosstab (e.g. class ABC1; age 15-34), together with a selection of rows (e.g. brands). In a matter of seconds, P Maps will plot the data as a full color graph, with the two Crosstab columns representing the X and Y-axes. Users can also insert data directly into a P-Map.
P-Maps:
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Full-colour graphs are produced instantly. |
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Represent brand sizes as different sized circles. |
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Create maps with 1 column and 2 data items. |
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Change the scale of your axis. |
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Automatic resize for best fit. |
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Zooming and panning facility. |
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Import logos and pictures. |
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Save your own templates. |
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Export the map into PowerPoint or a similar graphics packages. |
An example of a P-Map representing the Take Away Food market is shown below:
