Consulting

Telmar’s international recognized research team continually provides solutions to media challenges in all sectors, all markets, and for all media. Telmar provides a complete and phased approach to consulting which includes…

1. Discovery Process (Understanding)

2. Architecting & Analysis (Problem-Solving)

3. Deliverables (Actionable Insights; Software Solutions)

Telmar’s Global Consulting Services For:
Agencies

• Data Integration
  

  e.g. Combine a consumer survey with an Internet survey

• Media Prototyping
  

  Create an estimate for a website, magazine, etc not yet measured

• Service Bureau -analytical services/reports
  

  When short-staffed, let Telmar do your runs for you

• Market Segmentation- use CHAID or Clustering to identify segments
  

  Benefit from our analytics experts who can help you better understand your target

• ROI Planning
  

  Custom projects to prove “Return on Investment”

• Client Specific Projects
  

  Share with us your latest media challenge

Media Owners

• Revenue Management
  • Automate many daily manual tasks
  • Free overall advertising capacity
  • Pricing Recommendations
  • Advanced Analysis and Forecasting using Historical Data
  • Client by Client profitability analysis

• Information Management-
  • when new data sources (currencies) arrive in the market, Telmar can help you easily adapt.

• Reach and Frequency engines sales house websites
• Media Marketing (especially for ‘converged’ media properties)

Media Industry

• Large Scale Modeling Projects
  • E.g. you want to create a new data currency

• Media Research – Design and Implementation of Surveys

Advertisers

• ROI
• Ad Impact Modeling
• Matched Panel Studies

General

• Examine Data- Related work practices- looking for inefficiencies
• Data Assimilation- How is information being used
• Targets can be standard demos, buying targets, or Telmar-generated clusters